Projects
The project I put the most energy into outside client work is AboutMyHotel, a platform I have been running for years and which saw its most important update in 2026. I write about it here because it is the project where all my skills, development, systems and AI, work together.
SaaS platform for hotel reputation and market intelligence. It gathers reviews from about twenty sources and analyses them with AI agents.
AboutMyHotel collects a hotel’s reviews from every platform where they are published, about twenty across OTAs, travel portals and global and regional review sites, and turns them into usable analysis, sentiment, recurring themes, a weekly briefing and draft replies.
Alongside the reputation side there are score comparisons with competitors and monitoring of market rates over time.
The typical recipient is the independent hotel or the small group, a property that receives reviews on many platforms and has nobody dedicated to following them.
The story
The project started in 2011 with Atrativa, the company I founded in Rimini, and with it I won the business plan competition “Nuove Idee Nuove Imprese”. Since then AboutMyHotel has never left me and it is the project that has been with me for fifteen years.
In 2026 I released the most important update in its history. Today’s platform has a new architecture, an analysis layer based on AI agents and an interface in five languages. It has been in production ever since.
What it does today
At the heart of the system is an artificial intelligence layer that reads the text of reviews and produces sentiment analysis, identifies recurring themes in positive and negative, follows trends over time, suggests actions and prepares draft replies. Every week the client receives an email briefing with the picture of their reputation.
A few system numbers.
How it is built, in brief
The platform is made up of three distinct applications, the client area in PHP, the data collection and analysis pipeline in Python and the marketing site in WordPress, multilingual. The analysis layer is built on AI models; data collection relies on proprietary and third party acquisition technologies.
The platform also exposes a REST API for integrators, property data, reviews and statistics, documented on developers.aboutmyhotel.com.
Partners have a dedicated area, a white label solution that can be integrated into third party applications such as PMSs, through the API, with autonomous management of their own clients’ subscriptions.
I write more about the work on AI in production, costs, reliability and transparency obligations, on the page about AI.
My role
I am the founder and sole developer, and I take care of PHP and Python application development, AI model integration, infrastructure management, product and compliance. The project site is aboutmyhotel.com.