{"id":1105,"date":"2022-08-20T10:06:46","date_gmt":"2022-08-20T08:06:46","guid":{"rendered":"https:\/\/www.alian.it\/projects\/"},"modified":"2026-09-16T16:17:51","modified_gmt":"2026-09-16T14:17:51","slug":"projects","status":"publish","type":"page","link":"https:\/\/www.alian.it\/en\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The project I put the most energy into outside client work is AboutMyHotel, a platform I have been running for years and which saw its most important update in 2026. I write about it here because it is the project where all my skills, development, systems and AI, work together.<\/p>\n\n<div class=\"wp-block-group alignfull has-superficie-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2351efb\" data-block-id=\"2351efb\"><style>.stk-2351efb {height:50px !important;}@media screen and (max-width:689px){.stk-2351efb {height:50px !important;}}<\/style><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"52\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-logo-white.png\" alt=\"AboutMyHotel logo\" class=\"wp-image-878\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-logo-white.png 320w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-logo-white-300x49.png 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blockquote-amh is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SaaS platform for hotel reputation and market intelligence. It gathers reviews from about twenty sources and analyses them with AI agents.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e0a148a\" data-block-id=\"e0a148a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e0a148a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4f6bf3\" data-v=\"4\" data-block-id=\"d4f6bf3\"><style>@media screen and (min-width:690px){.stk-d4f6bf3 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4f6bf3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4f6bf3-inner-blocks\">\n<p class=\"wp-block-paragraph\">AboutMyHotel collects a hotel\u2019s reviews from every platform where they are published,  about twenty across OTAs, travel portals and global and regional review sites,  and turns them into usable analysis, sentiment, recurring themes, a weekly briefing and draft replies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the reputation side there are score comparisons with competitors and monitoring of market rates over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The typical recipient is the independent hotel or the small group, a property that receives reviews on many platforms and has nobody dedicated to following them.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6167dbd\" data-v=\"4\" data-block-id=\"6167dbd\"><style>@media screen and (min-width:690px){.stk-6167dbd {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6167dbd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6167dbd-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"1004\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-dashboard-full.png\" alt=\"The AboutMyHotel dashboard on a laptop, with the summary of reviews by platform\" class=\"wp-image-958\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-dashboard-full.png 1734w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-dashboard-full-300x174.png 300w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-dashboard-full-768x445.png 768w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-dashboard-full-1536x889.png 1536w\" sizes=\"auto, (max-width: 1734px) 100vw, 1734px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-1dbff44\" data-block-id=\"1dbff44\"><style>.stk-1dbff44 {height:50px !important;}@media screen and (max-width:689px){.stk-1dbff44 {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-be1b912\" data-block-id=\"be1b912\"><style>.stk-be1b912 {height:50px !important;}@media screen and (max-width:689px){.stk-be1b912 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7e43a3e\" data-block-id=\"7e43a3e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7e43a3e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dff74ba\" data-v=\"4\" data-block-id=\"dff74ba\"><style>@media screen and (min-width:690px){.stk-dff74ba {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dff74ba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dff74ba-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012.jpg\" alt=\"The 2012 AboutMyHotel presentation, with the logo of the Nuove Idee Nuove Imprese competition\" class=\"wp-image-934\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012.jpg 1536w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012-300x200.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012-768x512.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb10619\" data-v=\"4\" data-block-id=\"bb10619\"><style>@media screen and (min-width:690px){.stk-bb10619 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb10619-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bb10619-inner-blocks\">\n<h3 class=\"wp-block-heading\">The story<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project started in 2011 with Atrativa, the company I founded in Rimini, and with it I won the business plan competition <a href=\"https:\/\/www.nuoveideenuoveimprese.it\/imprese-nate\/about-my-hotel\/\">\u201cNuove Idee Nuove Imprese\u201d<\/a>. Since then AboutMyHotel has never left me and it is the project that has been with me for fifteen years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026 I released the most important update in its history. Today\u2019s platform has a new architecture, an analysis layer based on AI agents and an interface in five languages. It has been in production ever since.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2a64506\" data-block-id=\"2a64506\"><style>.stk-2a64506 {height:50px !important;}@media screen and (max-width:689px){.stk-2a64506 {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-superficie-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-0774161\" data-block-id=\"0774161\"><style>.stk-0774161 {height:50px !important;}@media screen and (max-width:689px){.stk-0774161 {height:50px !important;}}<\/style><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What it does today<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the system is an artificial intelligence layer that reads the text of reviews and produces sentiment analysis, identifies recurring themes in positive and negative, follows trends over time, suggests actions and prepares draft replies. Every week the client receives an email briefing with the picture of their reputation.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e5bdbd7\" data-block-id=\"e5bdbd7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e5bdbd7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-268841e\" data-v=\"4\" data-block-id=\"268841e\"><style>@media screen and (min-width:690px){.stk-268841e {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-268841e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-268841e-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1038\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-listen.png\" alt=\"AboutMyHotel, collecting reviews from the monitored platforms\" class=\"wp-image-959\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-listen.png 1440w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-listen-300x216.png 300w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-listen-768x554.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-787afea\" data-v=\"4\" data-block-id=\"787afea\"><style>.stk-787afea {align-self:flex-start !important;}@media screen and (min-width:690px){.stk-787afea {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-787afea-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-787afea-inner-blocks\">\n<p class=\"wp-block-paragraph\">A few system numbers.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-bc10f2f\" data-block-id=\"bc10f2f\"><style>.stk-bc10f2f {--stk-icon-list-marker-color:var(--al-accent) !important;--stk-icon-list-icon-size:30px !important;}.stk-bc10f2f .stk-block-icon-list-item__content{align-items:flex-start !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-bc10f2f\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-17183c6\" data-block-id=\"17183c6\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-bc10f2f\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>about twenty sources<\/strong> of active reviews, across global platforms and regional portals<\/span><\/div><\/li>\n\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-09a38d8\" data-block-id=\"09a38d8\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-bc10f2f\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>5 languages<\/strong> for the interface (Italian, English, Spanish, French, German)<\/span><\/div><\/li>\n\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-09038db\" data-block-id=\"09038db\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-bc10f2f\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>4 AI agents<\/strong> with distinct roles, reputation analysis, support, administration and marketing<\/span><\/div><\/li>\n\n<\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-bc7a5b4\" data-block-id=\"bc7a5b4\"><style>.stk-bc7a5b4 {height:50px !important;}@media screen and (max-width:689px){.stk-bc7a5b4 {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-92c1bf5\" data-block-id=\"92c1bf5\"><style>.stk-92c1bf5 {height:50px !important;}@media screen and (max-width:689px){.stk-92c1bf5 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2c27459\" data-block-id=\"2c27459\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2c27459-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-89b152a\" data-v=\"4\" data-block-id=\"89b152a\"><style>@media screen and (min-width:690px){.stk-89b152a {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-89b152a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-89b152a-inner-blocks\">\n<h3 class=\"wp-block-heading\">How it is built, in brief<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The platform is made up of three distinct applications, the client area in PHP, the data collection and analysis pipeline in Python and the marketing site in WordPress, multilingual. The analysis layer is built on AI models; data collection relies on proprietary and third party acquisition technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform also exposes a REST API for integrators, property data, reviews and statistics, documented on <a href=\"https:\/\/developers.aboutmyhotel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">developers.aboutmyhotel.com<\/a>.<br\/>Partners have a dedicated area, a white label solution that can be integrated into third party applications such as PMSs, through the API, with autonomous management of their own clients\u2019 subscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I write more about the work on AI in production, costs, reliability and transparency obligations, on the <a href=\"\/en\/ai\/\">page about AI<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-06eb8c3\" data-v=\"4\" data-block-id=\"06eb8c3\"><style>@media screen and (min-width:690px){.stk-06eb8c3 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-06eb8c3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-06eb8c3-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"1440\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-your-reputation.png\" alt=\"AboutMyHotel, the section dedicated to the reputation of the property\" class=\"wp-image-963\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-your-reputation.png 1038w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-your-reputation-216x300.png 216w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-features-your-reputation-768x1065.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2c580ac\" data-block-id=\"2c580ac\"><style>.stk-2c580ac {height:50px !important;}@media screen and (max-width:689px){.stk-2c580ac {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-superficie-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-18eeed9\" data-block-id=\"18eeed9\"><style>.stk-18eeed9 {height:50px !important;}@media screen and (max-width:689px){.stk-18eeed9 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-72e97e9\" data-block-id=\"72e97e9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-72e97e9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-581e308\" data-v=\"4\" data-block-id=\"581e308\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-581e308-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-581e308-inner-blocks\">\n<h3 class=\"wp-block-heading\">My role<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I am the founder and sole developer, and I take care of PHP and Python application development, AI model integration, infrastructure management, product and compliance. The project site is <a href=\"https:\/\/www.aboutmyhotel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">aboutmyhotel.com<\/a>.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-006f862\" data-block-id=\"006f862\"><style>.stk-006f862 {height:50px !important;}@media screen and (max-width:689px){.stk-006f862 {height:50px !important;}}<\/style><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AboutMyHotel is a SaaS platform that gathers hotel reviews from about twenty sources and analyses them with AI agents. Founder and sole developer.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1105","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projects and case study | AboutMyHotel, SaaS for hotels<\/title>\n<meta name=\"description\" content=\"AboutMyHotel is a SaaS platform that gathers hotel reviews from about twenty sources and analyses them with AI agents. Founder and sole developer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alian.it\/en\/projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projects and case study | AboutMyHotel, SaaS for hotels\" \/>\n<meta property=\"og:description\" content=\"AboutMyHotel is a SaaS platform that gathers hotel reviews from about twenty sources and analyses them with AI agents. 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