{"id":1101,"date":"2022-08-20T10:00:07","date_gmt":"2022-08-20T08:00:07","guid":{"rendered":"https:\/\/www.alian.it\/about\/"},"modified":"2026-09-16T16:26:21","modified_gmt":"2026-09-16T14:26:21","slug":"about","status":"publish","type":"page","link":"https:\/\/www.alian.it\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-f0759de\" data-block-id=\"f0759de\"><style>.stk-f0759de {height:50px !important;}@media screen and (max-width:689px){.stk-f0759de {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cee1af4\" data-block-id=\"cee1af4\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cee1af4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aba8a94\" data-v=\"4\" data-block-id=\"aba8a94\"><style>@media screen and (min-width:690px){.stk-aba8a94 {flex:var(--stk-flex-grow, 1) 1 calc(80% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aba8a94-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aba8a94-inner-blocks\">\n<p class=\"wp-block-paragraph\">Hello, my name is Alian Schiavoncini, I have been building for the web since 2001 and working with WordPress since 2005. I live in Rimini and since 2017 I have worked entirely remotely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I started in 2001 at a hosting provider, where I was a web developer and a systems technician. That is where I learnt to stand on both sides of a site, the code and the server that runs it. <br\/>That grounding never left me, and it is still the way I work today.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d8b1090\" data-v=\"4\" data-block-id=\"d8b1090\"><style>@media screen and (min-width:690px){.stk-d8b1090 {flex:var(--stk-flex-grow, 1) 1 calc(20% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d8b1090-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d8b1090-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b2d6758 alian-pic\" data-block-id=\"b2d6758\"><style>.stk-b2d6758 {overflow:hidden !important;}.stk-b2d6758 .stk-img-wrapper img{border-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dsmall, 4px) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-967\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/alian-ceo-founder-aboutmyhotel.png\" width=\"1254\" height=\"1254\" alt=\"Alian Schiavoncini, founder and developer of AboutMyHotel\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/alian-ceo-founder-aboutmyhotel.png 1254w, https:\/\/www.alian.it\/wp-content\/uploads\/alian-ceo-founder-aboutmyhotel-300x300.png 300w, https:\/\/www.alian.it\/wp-content\/uploads\/alian-ceo-founder-aboutmyhotel-150x150.png 150w, https:\/\/www.alian.it\/wp-content\/uploads\/alian-ceo-founder-aboutmyhotel-768x768.png 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-e32cdbe\" data-block-id=\"e32cdbe\"><style>.stk-e32cdbe {height:50px !important;}@media screen and (max-width:689px){.stk-e32cdbe {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-superficie-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-be1b912\" data-block-id=\"be1b912\"><style>.stk-be1b912 {height:50px !important;}@media screen and (max-width:689px){.stk-be1b912 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7e43a3e\" data-block-id=\"7e43a3e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7e43a3e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dff74ba\" data-v=\"4\" data-block-id=\"dff74ba\"><style>@media screen and (min-width:690px){.stk-dff74ba {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dff74ba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dff74ba-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1718\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress.jpg\" alt=\"WordPress logo stickers and pins\" class=\"wp-image-927\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress.jpg 2560w, https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress-300x201.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress-768x515.jpg 768w, https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress-1536x1031.jpg 1536w, https:\/\/www.alian.it\/wp-content\/uploads\/adesivi-spillei-wordpress-2048x1374.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb10619\" data-v=\"4\" data-block-id=\"bb10619\"><style>@media screen and (min-width:690px){.stk-bb10619 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb10619-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bb10619-inner-blocks\">\n<p class=\"wp-block-paragraph\">WordPress came into my projects in 2005 and has been the basis of everything I build ever since, themes, plugins and integrations, and over time everything around them, from DNS to server configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have been registered on wordpress.org since 2006, where I have published a few plugins as an author and contributed to the Italian translations. <br\/>I follow the Italian WordPress community and take part in WordCamps, in Italy and in Europe. I write more about it on the <a href=\"https:\/\/www.alian.it\/open-source\/\">open source page<\/a>.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2a64506\" data-block-id=\"2a64506\"><style>.stk-2a64506 {height:50px !important;}@media screen and (max-width:689px){.stk-2a64506 {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-819cd41\" data-block-id=\"819cd41\"><style>.stk-819cd41 {height:50px !important;}@media screen and (max-width:689px){.stk-819cd41 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3800ad9\" data-block-id=\"3800ad9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3800ad9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ce04b98\" data-v=\"4\" data-block-id=\"ce04b98\"><style>@media screen and (min-width:690px){.stk-ce04b98 {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ce04b98-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ce04b98-inner-blocks\">\n<p class=\"wp-block-paragraph\">From 2005 to 2011 I worked in San Marino at Extera as a project manager and SEO\/SEM specialist, on web marketing projects for international clients, paid campaigns and analytics, always working closely with the development teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at a site from the results side was already part of how I worked, and there I learnt to do it more effectively, on an international scale and with measurable goals and a verifiable return.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46e7c42\" data-v=\"4\" data-block-id=\"46e7c42\"><style>@media screen and (min-width:690px){.stk-46e7c42 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46e7c42-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46e7c42-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1582\" height=\"1010\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/google-analytics.jpg\" alt=\"Google Analytics dashboard, real time users, session trends and countries of origin\" class=\"wp-image-930\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/google-analytics.jpg 1582w, https:\/\/www.alian.it\/wp-content\/uploads\/google-analytics-300x192.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/google-analytics-768x490.jpg 768w, https:\/\/www.alian.it\/wp-content\/uploads\/google-analytics-1536x981.jpg 1536w\" sizes=\"auto, (max-width: 1582px) 100vw, 1582px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-27add8f\" data-block-id=\"27add8f\"><style>.stk-27add8f {height:50px !important;}@media screen and (max-width:689px){.stk-27add8f {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-superficie-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-176e94e\" data-block-id=\"176e94e\"><style>.stk-176e94e {height:50px !important;}@media screen and (max-width:689px){.stk-176e94e {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bfa74d7\" data-block-id=\"bfa74d7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bfa74d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b6756d1\" data-v=\"4\" data-block-id=\"b6756d1\"><style>@media screen and (min-width:690px){.stk-b6756d1 {flex:var(--stk-flex-grow, 1) 1 calc(30% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b6756d1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b6756d1-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012.jpg\" alt=\"The 2012 AboutMyHotel presentation, with the logo of the Nuove Idee Nuove Imprese competition\" class=\"wp-image-934\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012.jpg 1536w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012-300x200.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2012-768x512.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-964073f\" data-v=\"4\" data-block-id=\"964073f\"><style>@media screen and (min-width:690px){.stk-964073f {flex:var(--stk-flex-grow, 1) 1 calc(70% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-964073f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-964073f-inner-blocks\">\n<p class=\"wp-block-paragraph\">In 2011 I founded Atrativa and built AboutMyHotel, a platform for managing the online reputation of hotels, which won the business plan competition \u201c<a href=\"https:\/\/www.nuoveideenuoveimprese.it\/imprese-nate\/about-my-hotel\/\" data-type=\"link\" data-id=\"https:\/\/www.nuoveideenuoveimprese.it\/imprese-nate\/about-my-hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nuove Idee Nuove Imprese<\/a>\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A project that has been with me ever since and that I still develop today.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-45f56c0\" data-block-id=\"45f56c0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-45f56c0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-968ffc9\" data-v=\"4\" data-block-id=\"968ffc9\"><style>@media screen and (min-width:690px){.stk-968ffc9 {flex:var(--stk-flex-grow, 1) 1 calc(70% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-968ffc9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-968ffc9-inner-blocks\">\n<p class=\"wp-block-paragraph\">Between 2025 and 2026 I released a major update to AboutMyHotel, which today is a SaaS reputation intelligence platform for hotels built on AI agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am its founder and sole developer, and I write more about it on the <a href=\"\/en\/projects\/\">projects page<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4f774a9\" data-v=\"4\" data-block-id=\"4f774a9\"><style>@media screen and (min-width:690px){.stk-4f774a9 {flex:var(--stk-flex-grow, 1) 1 calc(30% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4f774a9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4f774a9-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"1048\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2026.jpg\" alt=\"The AboutMyHotel home page in 2026, presenting the reputation and market intelligence advisor\" class=\"wp-image-941\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/amh-2026.jpg 1448w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2026-300x217.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/amh-2026-768x556.jpg 768w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-db50949\" data-block-id=\"db50949\"><style>.stk-db50949 {height:50px !important;}@media screen and (max-width:689px){.stk-db50949 {height:50px !important;}}<\/style><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-c3bee93\" data-block-id=\"c3bee93\"><style>.stk-c3bee93 {height:50px !important;}@media screen and (max-width:689px){.stk-c3bee93 {height:50px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-904dac9\" data-block-id=\"904dac9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-904dac9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-031da53\" data-v=\"4\" data-block-id=\"031da53\"><style>@media screen and (min-width:690px){.stk-031da53 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-031da53-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-031da53-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1645\" src=\"https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt.jpg\" alt=\"A BlackStudio polo shirt with the WordPress &#xAB;Code is poetry&#xBB; lanyard\" class=\"wp-image-935\" srcset=\"https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt.jpg 2560w, https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt-300x193.jpg 300w, https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt-768x494.jpg 768w, https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt-1536x987.jpg 1536w, https:\/\/www.alian.it\/wp-content\/uploads\/blackstudio-shirt-2048x1316.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-14b507b\" data-v=\"4\" data-block-id=\"14b507b\"><style>@media screen and (min-width:690px){.stk-14b507b {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-14b507b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-14b507b-inner-blocks\">\n<p class=\"wp-block-paragraph\">Since 2017 I have worked for myself, always remotely. I design and maintain websites and web applications for small companies, sole traders and consultants, following them over time across the whole stack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2019 I have worked steadily with <a href=\"https:\/\/www.blackstudio.it\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Studio<\/a>, an agency in Reggio Emilia, as a full stack WordPress developer and DevOps. I do custom development, mostly WooCommerce, handle client support and work on the systems side of the production servers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-cd81af4\" data-block-id=\"cd81af4\"><style>.stk-cd81af4 {height:50px !important;}@media screen and (max-width:689px){.stk-cd81af4 {height:50px !important;}}<\/style><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the web since 2001, with WordPress since 2005. Full stack developer and DevOps, fully remote from Rimini. My story, from the first servers to AI agents.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1101","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About | Alian Schiavoncini, WordPress developer<\/title>\n<meta name=\"description\" content=\"On the web since 2001, with WordPress since 2005. Full stack developer and DevOps, fully remote from Rimini. My story, from the first servers to AI agents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alian.it\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About | Alian Schiavoncini, WordPress developer\" \/>\n<meta property=\"og:description\" content=\"On the web since 2001, with WordPress since 2005. Full stack developer and DevOps, fully remote from Rimini. 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